Glossary
Helpful content
Definition
Helpful content is google's framing for content written for people rather than for search engines.
The test it implies
If you removed the table, would a person still get something from the page?
It is a useful internal check precisely because it cannot be gamed with a checklist.
More terms
Parasocial relationship
A one-sided bond with a media figure who does not know the…
Screen displacement
The idea that screen time harms mainly by replacing sleep, movement and…
In-app purchase
A payment made inside an app or game after installation.
Infant mortality rate
Deaths before the first birthday, per 1,000 live births.
Demographic transition
The shift from high birth and death rates to low birth and…
Learning poverty
The share of ten-year-olds unable to read and understand a simple story.