Glossary
In-app purchase
Definition
In-app purchase is a payment made inside an app or game after installation.
Why it appears in a generational glossary
It is how a large share of this cohort first encounters money. Many children have made a purchase decision before they have handled cash, which is a genuine first.
More terms
Freshness signal
Evidence that a page has been recently published or updated.
Baby bust
A sustained fall in births, the opposite of a baby boom —…
Generative engine optimisation
Structuring content so that AI systems cite it when answering questions.
Youth dependency ratio
The number of people under 15 per 100 people of working age.
Demographic dividend
The economic boost a country gets when its working-age share peaks and…
Streaming
Sorting pupils into different groups or schools by measured attainment.