Glossary
Generative engine optimisation
Generative engine optimisation is structuring content so that AI systems cite it when answering questions.
What actually works
Clear definitions near the top of a page, structured data, freshness dates, original figures, and answers written so they can be lifted as a single quotable sentence.
AI systems still lean heavily on traditional search indexes to find candidate sources, so conventional SEO remains the foundation rather than a competing discipline. See [[answer-engine-optimisation]].
More terms
The age at which compulsory schooling begins — four in the UK…
The address a page declares as its definitive version.
Optimising specifically for the moment an AI system selects a source for…
The fertility rate at which a population exactly replaces itself, conventionally 2.1…
Consent from a parent obtained by a method that actually confirms they…
Fetching documents at question time and generating an answer grounded in them.