Glossary
Entity
Definition
Entity is a distinct thing a search engine recognises and can reason about — a person, an organisation, a concept.
Why author entities matter
Author-entity verification is increasingly the gate on inclusion in generated answers, particularly for [[YMYL]] topics.
A named author with a verifiable profile is an entity. "Content Team" is not.
More terms
Parasocial relationship
A one-sided bond with a media figure who does not know the…
Learning poverty
The share of ten-year-olds unable to read and understand a simple story.
Dependency ratio
The number of people outside working age relative to those inside it,…
Displacement hypothesis
The idea that screen use harms children mainly by replacing something else,…
Generation Alpha
The cohort born between 2010 and 2024, named by demographer Mark McCrindle.
Sex ratio at birth
The number of boys born per 100 girls, naturally around 105.