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Glossary

Generation Beta

Definition

Generation Beta is the cohort born between 2025 and 2039.

What is known

Generation Beta opened on 1 January 2025 and closes on 31 December 2039. It is projected to reach about 2.1 billion people and roughly 16% of the world population by 2035.

Because the oldest members are toddlers, almost no cohort-specific research exists. Most published claims are extrapolations from Generation Alpha data plus demographic modelling.

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