Packaging Shelf-Appeal Scorer
Score packaging against what actually gets picked up by a child in an aisle.
Packaging gets picked up by a child when it is recognisable at child eye level and uses one dominant colour rather than five — two decisions made long before the design brief.
Packaging Shelf-Appeal Scorer
Frequently asked
Is the Packaging Shelf-Appeal Scorer free?
Yes. Every tool on AlphaBetaMinds is free, needs no account and has no usage limit.
Does this tool store what I type?
No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.
How accurate is it?
It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.
Can I use the result in an article or report?
Yes, with a credit and a link back to this page. See our terms of use for the full licence.
More marketing & business
Are You Ready to Market to Gen Alpha?
Ten questions most marketing teams get wrong, starting with where 8 to 12…
Creator Partnership Calculator
Cost per thousand views, expected reach and whether a creator rate is fair.
Survey Sample Size Calculator
How many young respondents you actually need for a defensible number, and how…
Youth Pricing Sensitivity
Model how a price change affects take-up when the payer is a parent,…
Generational Media Mix
Where each generation actually spends media time, so budgets stop following habit.
Child Advertising Compliance Check
Eighteen checks against the rules that apply when the audience is under 13.
Platform Audience Estimator
How much of a cohort a single platform actually reaches, once you strip…
Births to Demand Forecaster
Demand for an age-specific product, forecast from today's birth numbers.