Platform Audience Estimator
How much of a cohort a single platform actually reaches, once you strip out the assumptions.
Fifteen million registered users in a market produce about nine million weekly actives — roughly 15% of the whole cohort, leaving 53 million who cannot be reached on that platform at all.
Platform Audience Estimator
Frequently asked
Is the Platform Audience Estimator free?
Yes. Every tool on AlphaBetaMinds is free, needs no account and has no usage limit.
Does this tool store what I type?
No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.
How accurate is it?
It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.
Can I use the result in an article or report?
Yes, with a credit and a link back to this page. See our terms of use for the full licence.
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