Cohort Lifetime Value
What a Gen Alpha or Beta customer is worth over 40 years of category spend.
A customer spending $200 a year from 16 to 70 looks like $10,800 of lifetime spend, but at 85% annual retention that is 6.7 expected customer years and about $784 in present value.
Cohort Lifetime Value
Frequently asked
Is the Cohort Lifetime Value free?
Yes. Every tool on AlphaBetaMinds is free, needs no account and has no usage limit.
Does this tool store what I type?
No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.
How accurate is it?
It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.
Can I use the result in an article or report?
Yes, with a credit and a link back to this page. See our terms of use for the full licence.
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