Generational Media Mix
Where each generation actually spends media time, so budgets stop following habit.
Across ten channels and four cohorts, short-form video is the only one rated very high for both Generation Alpha and Gen Z — which is why media budgets that follow habit keep reaching the wrong cohort.
Generational Media Mix
Frequently asked
Is the Generational Media Mix free?
Yes. Every tool on AlphaBetaMinds is free, needs no account and has no usage limit.
Does this tool store what I type?
No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.
How accurate is it?
It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.
Can I use the result in an article or report?
Yes, with a credit and a link back to this page. See our terms of use for the full licence.
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