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Youth Pricing Sensitivity

Model how a price change affects take-up when the payer is a parent, using the higher elasticity that children's products typically show.

Quick answer

Parent-paid children's products typically show elasticity between 1.5 and 2.5, so a 20% price rise at elasticity 1.8 costs 36% of users and 23% of revenue.

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Youth Pricing Sensitivity

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How accurate is it?

It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.

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