Glossary
Loot box
Definition
Loot box is a randomised in-game reward bought with real or virtual currency.
The regulatory question
Whether randomised paid rewards constitute gambling. Belgium and the Netherlands have taken the strictest positions; most jurisdictions have not resolved it.
It matters here because the players are frequently children.
More terms
Generation Alpha
The cohort born between 2010 and 2024, named by demographer Mark McCrindle.
Net enrolment ratio
Enrolment of the official age group as a share of that age…
Answer engine optimisation
Optimising specifically for the moment an AI system selects a source for…
Relative age effect
The measurable advantage held by children born early in their school year…
Total fertility rate
The average number of children a woman would have over her lifetime…