Glossary
IndexNow
Definition
IndexNow is a protocol for telling search engines immediately that a URL has changed.
Who actually uses it
Bing, Yandex, Naver and Seznam. Google does not.
It takes about fifteen minutes to set up and is not a ranking factor — it only changes how fast participating engines learn that something changed.
More terms
Speakable
Schema markup identifying the parts of a page suitable to be read…
Youth dependency ratio
The number of people under 15 per 100 people of working age.
Scaled content abuse
Google's policy term for producing many pages primarily to manipulate rankings rather…
Cohort
A group of people who share a defining characteristic over the same…
Structured data
Machine-readable markup describing what a page contains.
Helpful content
Google's framing for content written for people rather than for search engines.