Glossary
Advergame
Advergame is a game made primarily to advertise a product, regulated separately because the advertising is the activity rather than a break in it.
Why it is regulated separately
Because the advertising is the activity rather than an interruption of it, children distinguish it from content less reliably than they distinguish a television advert.
Several regulators treat it as a distinct category for that reason.
More terms
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Links from one page of a site to another.