Cohort Media Budget Splitter
A budget split across channels weighted by where the cohort actually is.
A $250,000 youth media budget splits at roughly $100,000 to short-form video, $62,500 to game platforms, $50,000 to creators and $37,500 to parent-facing channels.
Cohort Media Budget Splitter
Frequently asked
Is the Cohort Media Budget Splitter free?
Yes. Every tool on AlphaBetaMinds is free, needs no account and has no usage limit.
Does this tool store what I type?
No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.
How accurate is it?
It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.
Can I use the result in an article or report?
Yes, with a credit and a link back to this page. See our terms of use for the full licence.
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