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Generation Beta: the cohort nobody has data on yet

Everything currently known about the 2025–2039 cohort — the first generation born after generative AI became ordinary.

Quick answer

Generation Beta covers births from 2025 to 2039 and is projected to reach about 2.1 billion people. It is the first cohort born after generative AI became publicly available, meaning AI is infrastructure to them rather than an innovation.

Generation Beta started on 1 January 2025. Almost nothing has been published about it, because the oldest members are toddlers.

That is exactly why it matters. Every decision being made now about AI in early years settings, about what a voice assistant is allowed to say to a child, about how much of a childhood is machine-readable, is being made without evidence. This hub tracks what is known, what is being decided by default, and what is worth watching.

What we cover here

  • Cohort size, growth and where Betas are actually being born
  • AI companions and what boundaries look like in practice
  • Early-years development in an ambient-AI home
  • What schools are planning for the 2030 intake
  • The questions that will only be answerable in 2040

Articles in this hub

2 min read

A Child Born Today Faces a 33-Year Gap in Expected Lifespan

Life expectancy at birth runs from 87 in Monaco to 54 in Nigeria. Nigeria also holds the third-largest…

4 min read

What Is Generation Beta? Birth Years, Size and What Actually Makes Them Different

Generation Beta covers births from 2025 to 2039. Where the boundary comes from, how big the cohort will…

3 min read

Gen Alpha vs Gen Beta: The Real Differences, Not the Listicle Version

Two cohorts, fifteen years apart, and one structural difference that matters more than all the others. A side-by-side…

4 min read

Gen Beta and AI Companions: The Boundary Nobody Has Set Yet

The first generation growing up with machines that talk back is here, and the rules are set by…

3 min read

Gen Beta Baby Names: The Pattern Emerging in the First Cohort

Names given to children born from 2025 are already diverging from late Gen Alpha in three measurable ways.…

3 min read

Gen Beta Characteristics: What We Can Say, and What Is Guesswork

Every list of Generation Beta traits circulating in 2026 is extrapolation. What is actually structural, what is reasonable…

2 min read

When Does Gen Beta Start and End? The Dates, and Why They Are Contested

Generation Beta runs from 2025 to 2039. Here is where that boundary comes from, who set it, and…

3 min read

Generation Beta in 2030: The First School Intake, and What It Forces

In 2030 the first Betas start primary school. Every institution that touches five-year-olds has to have decided something…

3 min read

AI Toys: The Twelve Things to Check Before One Enters the House

AI-enabled toys are now ordinary. The safety questions are not the ones on the box. Here is the…

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Frequently asked

What years is Generation Beta?

Births from 1 January 2025 to 31 December 2039.

How big will Generation Beta be?

Projected to reach about 2.1 billion, roughly 16% of the world population by 2035.

Is there any research on Generation Beta yet?

Almost none that is cohort-specific. Most of what circulates is projection from Generation Alpha research plus demographic modelling.