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Psychology & Wellbeing

The Attention Span Myth

What the evidence actually says about children's attention, against what gets repeated.

Quick answer

The widely repeated "8-second attention span" figure has no research behind it — it traces to an unsourced line in a marketing report. What is well established is that task-switching and notifications reduce sustained focus, which is a change in environment rather than in capacity.

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The Attention Span Myth

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Frequently asked

Is the The Attention Span Myth free?

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Does this tool store what I type?

No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.

How accurate is it?

It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.

Can I use the result in an article or report?

Yes, with a credit and a link back to this page. See our terms of use for the full licence.