Glossary
Dark pattern
Definition
Dark pattern is an interface designed to nudge a user into a choice they would not otherwise make.
In children\'s products
Countdown timers on offers, deliberately confusing cancel flows, and rewards for daily return.
The UK Age Appropriate Design Code and the EU Digital Services Act both address these directly.
More terms
Alpha generation marketing
Marketing aimed at the 2010–2024 cohort, usually mediated through parents and platforms.
For You Page
The main algorithmic discovery feed on TikTok, and the model most platforms…
Sensitive period
A window in development when the brain is unusually responsive to a…
AI Overviews
Google's generated answer block above the organic results.
Freshness signal
Evidence that a page has been recently published or updated.
Generation Beta
The cohort born between 2025 and 2039.