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Generations & Age

Five Youth Platforms Compared

What each platform actually is, who is on it, and what a brand can do there.

Quick answer

Roblox costs a brand $60,000 to $750,000 to build in against about $25,000 for a TikTok creator partnership, and all five major youth platforms carry a high or very high real under-13 share despite stated minimum ages of 13.

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Five Youth Platforms Compared

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Frequently asked

Is the Five Youth Platforms Compared free?

Yes. Every tool on AlphaBetaMinds is free, needs no account and has no usage limit.

Does this tool store what I type?

No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.

How accurate is it?

It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.

Can I use the result in an article or report?

Yes, with a credit and a link back to this page. See our terms of use for the full licence.