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Gen Alpha

Gen Alpha Media Diet

Hours by platform against the reported averages for the age band, so a household figure can be compared with something rather than guessed at.

Quick answer

Four and a half recreational screen hours a day is 2.3% above the reported 8-to-12 average of 4.4 hours, with short-form video taking a third of it and 1,642 hours a year in total.

Free tool

Gen Alpha Media Diet

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Frequently asked

Is the Gen Alpha Media Diet free?

Yes. Every tool on AlphaBetaMinds is free, needs no account and has no usage limit.

Does this tool store what I type?

No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.

How accurate is it?

It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.

Can I use the result in an article or report?

Yes, with a credit and a link back to this page. See our terms of use for the full licence.