Cost of Attention Calculator
What one second of a Gen Alpha viewer's attention actually costs across formats.
A $50,000 spend across 3 million impressions at 1.7 seconds of attention each is a $16.67 CPM, 1,417 attention hours bought and about $35 per attention hour.
Cost of Attention Calculator
Frequently asked
Is the Cost of Attention Calculator free?
Yes. Every tool on AlphaBetaMinds is free, needs no account and has no usage limit.
Does this tool store what I type?
No. It runs entirely in your browser. Your inputs are never sent to our server, and nothing is logged.
How accurate is it?
It uses the McCrindle generation boundaries (Gen Alpha 2010–2024, Gen Beta 2025–2039) and UN World Population Prospects vital rates. Sources and formulas are on our methodology page.
Can I use the result in an article or report?
Yes, with a credit and a link back to this page. See our terms of use for the full licence.
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